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Mary Ellen Keating
Senior Vice President
Corporate Communications
Barnes & Noble, Inc.
(212) 633-3323

Alan McNamara
Corporate Communications
Barnes & Noble, Inc.
(212) 633-3379


Get Pop-Cultured with Barnes & Noble Celebration Continues with tokidoki, Pokémon and Manga

Week 2 Highlights Include the Chance to Become a Pokémon Champion and a Special Offer on All Manga at Barnes & Noble Stores Nationwide

New York, NY – July 12, 2016 – Barnes & Noble, Inc. (NYSE: BKS), the nation’s largest retail bookseller and a leading retailer of content, digital media and educational products, today announced that week two of the Get Pop-Cultured with Barnes & Noble (www.bn.com/getpop-cultured) celebration will feature events and promotions highlighting some of the leading properties in pop culture today, including tokidoki, Pokémon and Manga.
Pokémon: Saturday, July 16, at 4PM
Customers are invited to their local Barnes & Noble store on Saturday, July 16, at 4PM, to learn how to become a Pokémon Champion, take a photo with a Pikachu and Charizard standee, enjoy a special offer and more as Barnes & Noble celebrates 20 years of Pokémon at stores nationwide.
The highlight of the event will be a special demonstration of the popular Pokémon trading card game. The event will kick off a special offer at all Barnes & Noble stores nationwide that will run through July 29, in which a special promotional bonus code will print out on customers’ receipts with the purchase of any Pokémon Trading Card product with a value of $11.95 or more. The promo code can be used to unlock two rare Pokémon (Charizard-EX and Jirachi) that can be used on the Pokémon Trading Card Game online.
tokidoki back-to-school and stationery lines to be debuted exclusively at Barnes & Noble stores on July 16
On July 16, Barnes & Noble will be exclusively debuting never-before-seen tokidoki coloring books and launching tokidoki back-to-school and stationery lines at stores nationwide. tokidoki has built a worldwide following with its larger-than-life characters and designs. All Barnes & Noble stores will feature a table with tokidoki stationery and back-to-school items, including a backpack, messenger bag, duffle bag, keyring, coloring books, sketchbook, notebook, pencil case, and much more. To celebrate the arrival of tokidoki, Barnes & Noble will be giving away free limited-edition character trading cards and buttons in stores nationwide on July 16, while supplies last.
Manga: Saturday, July 16, at 7PM
Fans of Manga can visit their local Barnes & Noble store and browse its extensive selection of Manga, enjoy drawing and coloring activities featuring the art of renowned Manga artist Camilla d’Errico, and participate in activities, cosplay and giveaways on Saturday, July 16, at 7PM.
Plus, Manga fans can receive a very special offer of buy 2 get the 3rd free on all Manga at Barnes & Noble stores nationwide, which is available now through July 19.*
The robust giveaway offering at the event will include an Attack on Titan Anthology sampler, a VIZ Media 2016 Manga sampler, posters and postcards featuring popular Manga characters such as Chi, Hope and Red, Hatsune and Overlord, and tokidoki limited-edition character trading cards and buttons, plus so much more, available while supplies last.
Customers should stay tuned for upcoming Get Pop-Cultured announcements and visit their local Barnes & Noble store or go online at www.bn.com/getpop-cultured for more information. They are encouraged to post pictures of themselves having fun at Get Pop-Cultured events to their social media channels using the hashtag, #GetPopCultured.
* Of equal or lesser value. eBooks not included. While supplies last.

About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS) is a Fortune 500 company, the nation’s largest retail bookseller, and a leading retailer of content, digital media and educational products.  The Company operates 640 Barnes & Noble bookstores in 50 states, and one of the Web’s premier e-commerce sites, BN.com (www.bn.com).  The Nook Digital business offers a lineup of popular NOOK® tablets and eReaders and an expansive collection of digital reading and entertainment content through the NOOK Store®. The NOOK Store features more than 4 million digital books in the US (www.nook.com), plus periodicals and comics, and offers the ability to enjoy content across a wide array of popular devices through Free NOOK Reading Apps™ available for Android™, iOS® and Windows®.
General information on Barnes & Noble, Inc. can be obtained by visiting the Company's corporate website at www.barnesandnobleinc.com.
Barnes & Noble®, Barnes & Noble Booksellers®, and Barnes & Noble.com® are trademarks of Barnes & Noble, Inc. or its affiliates. NOOK® and the NOOK logos are trademarks of Nook Digital, LLC or its affiliates.
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